It is estimated that 75% of people do not carry information that could help emergency services, should they be involved in an accident.
The East Anglian Ambulance Trust developed the ICE (in case of emergency) campaign; its purpose is to encourage as many people as possible to simply store next-of-kin contact details in their mobile phones.
When attending an accident, the emergency services will routinely look through the names list in any mobile phone they find.
To standardise the way people store their next-of-kin details so that the emergency services can find them quickly, it has been proposed that we place the term "ICE" in front of the contact's name. e.g. ICE - husband/wife, then as much contact information as possible: home number; mobile number; work number; et cetera.
If more than one person is nominated as next-of-kin, the labels should follow the sequence: ICE, ICE2, ICE3, ICE4...
Next-of-kin should be made aware of any medical conditions, medications, allergies, and any other information that could affect the emergency treatment that you may be given.
This simple idea only takes a few minutes to do, yet could make a huge difference in the case of an emergency.